Take the license plate of an iconic street in Milan and the reference to the concept of beauty and elegance comes spontaneously. Create, by changing a letter, a play on words to indicate the desire to distance yourself from everything that is an obstacle to the sociality that food, and its sharing, offers. Summarize your philosophy in the payoff "Tutto il Buono e il Bello che Può".

This is how Via dAlla Spiga was born: a daily challenge in offering products that are good for Everyone but at the same time create an experience that is as inclusive as possible. Products in which attention to intolerances is maximum precisely to offer the best sharing experience. In fact, for each product, we do not like to highlight what is “less”… but rather what it offers “in more” than others. This is what we call the quintessence of “Without”.