Take a street sign from an iconic Milanese street and the reference to beauty and elegance comes naturally. By changing a letter, create a play on words to express your desire to distance yourself from anything that hinders the social connection that food, and its sharing, provides. Sum up your philosophy in the tagline "Tutto il Buono e il Bello che Può" (All the Good and Beautiful You Can).

Thus was born Via dAlla Spiga: a daily challenge to offer products that are good for everyone while also creating the most inclusive experience possible. Products that pay maximum attention to intolerances to offer the best sharing experience. In fact, we don't like to highlight what each product lacks... but rather what it offers "more" than the others. This is what we call the quintessence of "Without."