Once upon a time, a long time ago, there was a man who had a childhood dream: to create a wonderful store full of extraordinary, unique toys from all over the world. That man was Frederick August Otto Schwarz.
His dream came true, and after bringing wonder and fun into the hearts of so many children in New York, London, Dublin, and Beijing for 160 years, FAO Schwarz is now opening its doors in Milan (its first store in continental Europe) and Rome.
Work
the collection
FAO Schwarz
Much more than a toy store.
An enchanted place that ignites the imagination of young and old alike, welcoming you every time you cross our doors, with the smile of the iconic red-uniformed toy soldiers, with the notes of the famous Grand Piano, and with a world of toys designed to entertain and amaze.
